- Why Is It Important?
Product certification raises the overall bar in the marketplace. It establishes quality control while rewarding the efforts of the smart consumer.
What Is Certification?
Certification is the process of providing someone or something with an official document from a recognized academic institution, government agency or governing body, attesting to a status or level of achievement.
Certification is a vetting process, confirming the credibility of claims.
In contrast, non-certified products can claim anything and have no accountability to deliver on those claims. Without credible oversight, consumers are increasingly vulnerable to crafty and deceptive marketing.
US consumers of “natural drugs” are easy targets because the FDA does not have a certification program for natural health products. It is “buyer beware.” Little has changed since the days of the “snake oil” salesmen.
For those unfamiliar, snake oil is a euphemism for deceptive marketing. It refers to the petroleum-based mineral oil or "snake oil" that used to be sold as a cure-all elixir for many kinds of physiological problems.
The current “cure-all” is CBD oil. While it has shown great success in treating childhood epilepsy, other claims are mostly anecdotal. CBD is the new panacea for everything from cancer to chronic pain.
“Some CBD manufacturers have come under government scrutiny for wild, indefensible claims...”
“Experts caution that because CBD oil and other cannabis-based products are not regulated or tested for safety by the government or any third-party agency, it's difficult for consumers to know exactly what they're getting.”
Invariably, it was only a matter of time before CBD would show up as a pain reliever for menstrual cramps. Yet there is no science to support the claims.
Health Canada Certified
Canada has established one of the highest standards for natural health products and is considered a global leader in this area.
“All-natural health products (NHPs) sold in Canada are subject to NHP regulations... [and] help give Canadians access to a wide range of natural health products that are safe, effective and of high quality.”